The new dyeing process, Purify 2.0, represents a significant step toward more responsible dyeing and finishing. It is possible for this dyeing technique to help save up to 96% of water over traditional methods by the usage of pre-wetting and post washing boxes. We have managed to cut water and energy usage astronomically by altering this area.
In Neela's denim plant, we have state of the art facilities that have earned us a gold-rated LEEDS certificate. This enables us to experiment and develop new processes that will benefit the industry.
To better understand the impact of the Purify 2.0 process, see the following:
We invited a third-party verification company, BluWin, to review our practices and confirm our findings. We are proud to be approved by BluWin as well as in compliance with ZDHC standards.
To learn more about how you can leverage the Purify 2.0 process in your next collection, do not hesitate in reaching out to our team. We are happy to support you in your developments.